617 Collective Appoints Investment Banking Veteran Victor Martinez as Head of Capital Markets

617 Collective LLC, a premier acquisition platform for founder-led marketing and media agencies, has announced the appointment of Victor Martinez as Partner and Head of Capital Markets. Bringing over two decades of high-level experience from Citi and JPMorgan, Martinez will spearhead the firm's strategic financing and corporate development initiatives. This move marks a pivotal step in the company's ambitious plan to deploy up to $100 million in capital to expand its footprint across the creator economy and modern marketing sectors.

Martinez will focus on cultivating relationships with lenders, private equity firms, and strategic financial partners to bolster the firm’s institutional infrastructure. Unlike standard roll-up models, 617 Collective emphasizes a long-term holding strategy that prioritizes preserving founder leadership, creative independence, and unique brand identities. This disciplined approach ensures that acquired agencies maintain the agility and cultural relevance that drive their market success while gaining access to essential operational resources.

The appointment follows the successful acquisitions of Nominee and Zanahoria Azul, signaling 617 Collective's commitment to scaling specialized, culturally relevant businesses. By integrating patient capital with deep industry expertise, the firm is positioning itself as a leader in the maturing marketing services landscape. Martinez’s expertise will be instrumental in navigating complex financial landscapes as the collective continues to build a robust, sustainable portfolio of category-leading agencies.