Dairy Alliance Celebrates National Cheese Day, Highlighting Protein Power

On June 4, The Dairy Alliance celebrates National Cheese Day by highlighting the powerful nutritional benefits of real dairy cheese. Through its "Body by Cheese" campaign, in partnership with Undeniably Dairy, the initiative showcases how cheese delivers both craveable flavor and high-quality protein. This protein supports active lifestyles, workout recovery, sustained energy, and overall wellness. As protein trends, cheese is being repositioned as a convenient, protein-powered staple, easily integrating vital nutrition into daily routines.

A key feature of this year's celebration is Undeniably Dairy’s limited-edition Parm Bar. This innovative, protein-bar-inspired concept, crafted from real Parmesan cheese, spotlights cheese as an accessible protein source. Each one-ounce serving of the Parm Bar delivers 9 grams of protein, offering a convenient option for muscle repair, sustained energy, and lasting fullness. Its low-carb, high-protein profile makes it an ideal on-the-go fuel for athletes and fitness enthusiasts, reinforcing the message that "Dairy Does More."

To engage consumers, Undeniably Dairy is launching an Instagram sweepstakes (@undeniablydairy) on June 2 for a chance to win a Parm Bar box. The campaign also includes partnerships with fit-fluencer Adrian Williams and leading sports nutritionist Marie Spano, MS, RD, CSCS, CSSD. They will further illustrate cheese's role in sports nutrition and active living. Consumers can follow social media throughout National Cheese Day for protein-focused recipes and tips, celebrating how Dairy Does More.