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News Brief
By: PointLine Media Research & Editorial Team
September 17, 2026
This partnership bridges the gap between technical advisory expertise and market authority. By enabling CEPAs to publish professional books, EPI is equipping advisors with a powerful tool for client acquisition and trust-building, ultimately shifting the industry toward more proactive, value-driven engagement with business owners before their eventual exit.
The Exit Planning Institute (EPI) has officially announced a strategic partnership with Million Dollar Author, a premier firm dedicated to helping professional services founders transform their expertise into authoritative books. This collaboration aims to empower Certified Exit Planning Advisors (CEPA) by providing them with the tools to capture their unique methodologies in print, ultimately enhancing their visibility and authority within the competitive business advisory landscape.
Josh Koza, Director of Strategic Relationships at EPI, emphasized that many members within their community possess deep insights into leadership and business growth that deserve a broader platform. By integrating Million Dollar Author’s proven publishing expertise, EPI continues to strengthen its network of Alliance Partners, ensuring that advisors receive the specialized support necessary to engage effectively with business owners throughout the complex exit planning process.
Founder of Million Dollar Author, Steve Gordon, noted that this partnership is designed to facilitate better exit outcomes by positioning advisors as thought leaders early in the client relationship. By leveraging the power of long-form content, CEPAs can establish trust and demonstrate value long before a business owner is ready to transition, fostering meaningful connections that drive long-term professional success and client impact.