Freestyle Celebrates 45 Years of Iconic Surf Style With Since '81 Anniversary Collection

Freestyle, the pioneer of the original surf watch, is commemorating 45 years of aquatic innovation with the release of the Since '81 Shark Classic Anniversary Collection. Since its inception in 1981, the brand has provided surfers, adventurers, and ocean enthusiasts with durable, stylish timepieces that withstand the most rigorous water-based environments. This milestone collection pays homage to that legacy through four unique, glow-in-the-dark designs that capture the vibrant, carefree spirit of early surf culture.

Reflecting on the brand's enduring mission, CEO Jeff Gregg emphasized that the core philosophy of creating reliable, water-ready watches remains as relevant today as it was four decades ago. By blending the iconic, timeless silhouette of the Shark Classic with modern, luminous updates, the new collection bridges the gap between nostalgic surf heritage and contemporary functionality. These watches are engineered to endure both high-performance surf sessions and everyday exploration, maintaining the brand's reputation for rugged quality.

The commemorative series is available starting August 2026, retailing at an accessible $75. This launch serves as more than just a product release; it is a celebration of the community that has supported the brand since its founding. As Freestyle looks toward the future, the anniversary collection stands as a testament to the brand's commitment to freedom, adventure, and a life deeply connected to the ocean.