Horse & Hound Unveils Rare Heavy Wheat Bourbon, Launches First National Campaign

Horse & Hound, an independent Kentucky bourbon producer, proudly announces the early release of its highly anticipated Rare 3-Grain Heavy Wheat Bourbon, complemented by the launch of its inaugural national advertising campaign. This significant milestone establishes a new benchmark for soft wheat-forward American bourbon, introducing a distinctive style to enthusiasts nationwide.

The unique Heavy Wheat Bourbon features a meticulously crafted mash bill, delivering exceptional softness, warmth, and refinement. As part of this strategic early release, Horse & Hound is also expanding its engagement within Florida's vibrant equestrian community through new partnerships with the Florida Thoroughbred Breeders and Owners Association (FTBOA) and the World Equestrian Center. These collaborations underscore the brand's deep appreciation for the equestrian lifestyle and its commitment to supporting a community that inspires its identity.

Committed to bringing something uniquely new to the American bourbon landscape, Horse & Hound’s signature style celebrates the authenticity and warmth of a smoother, softer bourbon experience. "If it doesn't say Heavy Wheat on the label, it's not a soft wheat-forward bourbon," states the founder, emphasizing the brand's innovative approach and dedication to crafting spirits that reflect a modern, refined bourbon lifestyle.