Jessup Auto Plaza Celebrates 25 Years of Excellence in Cathedral City

Jessup Auto Plaza is proud to mark a significant milestone: 25 years at its landmark Cathedral City Auto Center campus. Since its founding in 1938, this multi-generational, family-owned business has remained a cornerstone of the Coachella Valley automotive market. The 2001 relocation to this expansive nine-acre facility was a strategic move designed to centralize operations and provide comprehensive vehicle sales, commercial fleet support, and collision repair to a broader regional audience.

Under the leadership of third-generation General Manager Dan Jessup, the dealership has grown into a powerhouse, generating approximately $150 million in annual sales and employing 120 local professionals. The campus represents a legacy of trust, offering premier brands including Chevrolet, Cadillac, Buick, and GMC. This growth reflects a deep-seated commitment to the community, emphasizing a mantra of treating every client like a guest in their own home.

Looking toward the future, the family business continues to expand its reach with the addition of Chavez-Jessup GMC in Indio. By bridging the east and west ends of the Coachella Valley, the Jessup family reaffirms their dedication to exceptional service and long-term community partnerships. As they celebrate this anniversary, the dealership remains focused on honoring the loyal customers who have supported their automotive journey for nearly nine decades.