The Dairy Alliance and Georgia Beef Board Ignite Summer Grilling with Exciting Sweepstakes

The Dairy Alliance and Georgia Beef Board have launched a summer initiative, bringing their powerful partnership to life. Celebrating Georgia agriculture, seasonal flavors, and local farmers, this campaign features a sweepstakes for residents. This strategic alliance underscores the vital connection between the beef and dairy industries, deeply rooted in Georgia's agricultural landscape, building on a year-long collaboration focused on consumer education and awareness.

As part of this initiative, the organizations are hosting the "Beef and Dairy Summer Grilling Sweepstakes." Georgia residents can win one of three curated grilling kits, perfect for summer cookouts. Each kit includes essentials like a cooler, a Georgia Beef cast iron skillet, and a charcuterie board. Winners will be selected in mid-June, coinciding with National Beef Month and National Dairy Month. Enter online at "Link to entry" through June 15.

This sweepstakes is a key activation within the broader partnership, aiming to expand educational outreach, highlight beef and dairy's nutritional benefits, and increase awareness of sustainable practices. Farrah Newberry, CEO of The Dairy Alliance, noted, "Summer provides an ideal platform to showcase how beef and dairy combine for delicious, nutrient-rich meals, while honoring our local farmers." The collaboration continues year-round through recipe content, social media, and various events.