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News Brief
By: PointLine Media Research & Editorial Team
September 25, 2026
Petro’s promotion signals Wingman’s strategic pivot toward integrating AI-driven efficiency with traditional design expertise. By prioritizing creative leadership as they scale, the agency ensures that growing client rosters receive high-quality, tech-forward branding solutions, ultimately reinforcing Wingman’s competitive edge in the regional digital marketing and branding industry.
Wingman has announced the promotion of Gillian Petro to the position of Creative Manager. During her tenure at the agency, Petro has been instrumental in shaping high-impact creative strategies and delivering thoughtful design solutions that help clients realize their brand visions. In this elevated capacity, she will oversee the agency's design output, ensuring that all creative assets maintain the highest standards of quality and alignment with client objectives while mentoring the firm's expanding design team.
As part of her new mandate, Petro will lead the agency’s integration of cutting-edge creative technologies, including the strategic use of AI-powered tools. This initiative aims to enhance internal workflows and creative capabilities without sacrificing the personalized, artisanal quality that has defined Wingman’s reputation for the past 17 years. Petro expressed her enthusiasm for the role, noting her commitment to maintaining the agency's growth momentum and exploring novel approaches to elevate the firm's comprehensive marketing services.
CEO Tom Mirabella praised Petro’s exceptional attention to detail and long-standing dedication to client success. He noted that her leadership will be vital as Wingman continues its expansion across New Jersey. By bridging the gap between traditional creative excellence and modern technological advancements, Petro’s appointment positions the agency to better serve small and medium-sized businesses navigating an increasingly digital and competitive commercial landscape.